JACKSON COUNTY RADIO 680 WRGC -- SYLVA, NC

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General Description:

680-WRGC is Jackson County Radio. Serving as the only commercial radio station in Jackson County, is a responsibility WRGC takes seriously. 680-WRGC provides a full-service format that focuses on frequent local news, sports, weather, community events and local involvement. It’s a unique relationship that dates back to 1957 when WRGC began broadcasting. Broadcasting 24hours daily, 7 days per week on the choice Clear Channel AM dial position of 680, WRGC is the Voice of the Mountain Empire.

Programming:

680-WRGC has a programming format consisting of heavy local news and information focused on the residents of Jackson County. The emphasis is always LOCAL. ABC News is heard at the top of every hour. Local news from WRGC’s full time news department is heard hourly with expanded newscasts 6-9 a.m.; 12 noon-1 p.m. and 5-6 p.m. North Carolina News Network provides state news updates throughout the day. WRGC broadcasts local information on its hourly Community Bulletin Board feature. Local weather is heard not less than every twenty minutes. When emergency weather conditions threaten the area, folks turn to 680-WRGC for continuous live coverage. Sports is a big hit with WRGC listeners. The station broadcasts Smoky Mountain High School sports and has live play by play coverage of Western Carolina University sports  with WRGC as the flagship station of the WCU Catamounts. NASCAR races and Atlanta Braves baseball round out the sports coverage on Jackson County’s Sports Voice-680 WRGC!  While WRGC targets the listener of 25 years of age and older, as the community radio station, it’s programming reaches the masses.  It works!  WRGC is the most listened to radio station heard in Jackson County based on the latest Arbitron radio listener ship survey. It’s 18.9 Average Quarter Hour share is one of the highest ratings for any North Carolina radio station plus WRGC has also received ratings in Swain and Macon counties.

Music:

680-WRGC is a mass appeal community radio station so our carefully research music format is designed to appeal to the majority of Jackson County’s adult buying population. It’s called Adult Contemporary…nothing too hard...but nothing too soft either. Contemporary artists of today along with hits from the past 25 years are featured. WRGC is the only Adult Contemporary radio station in our four counties primary listening area so WRGC has lots of long listening at work audience. The format is complimented with live and local Sylva based announcers who know the listeners and our community.

Coverage:

680-WRGC broadcasts on the choice frequency of 680 kilohertz where AM radio signals travel much greater distances. WRGC’s coverage area of Western North Carolina includes some of the most rugged terrain in the eastern U.S. While outside FM signals are blocked by the tall mountains, WRGC’s signal penetrates the Great Smoky Mountains where many areas can only receive 680-WRGC. The station’s FCC protected service area covers the same distance as most 50,000 watt FM radio stations. This big regional Clear Channel 680-AM signal serves all of Jackson, Macon, Swain,  Haywood counties; portions of Graham, Buncombe, Transylvania, Madison and Clay counties in North Carolina; and portions of Sevier County, Tennessee and Rabun County, Georgia.