| JULY 15, 2007 ARTICLE FROM NEW YORK
TIMES Another noon hour is drawing to a close at the small
radio station beside the railroad track, 680 on the AM dial, your home for
today’s hits and yesterday’s favorites. Listeners have heard the news,
weather, sports and a reminder to visit Andy Shaw Ford, across from the
Wal-Mart. It’s time again for that thousand-watt form of communion, Tradio.
The host, Dennis the Menace, leans toward the microphone the way he might
to confide in his life’s companion. His voice, chain-smoker deep, assumes
the broadcasting cadence that tries to evoke folksy familiarity but somehow
comes out sounding like God trying hard to just shoot the breeze.
“Well, it’s a good time to do Tradio, so let’s do it,” he says, to maybe
1,500 listeners. “Looking to buy, sell, trade or give away? Well, give us a
call, and we’ll try to help you out.”
Remember, the number to call is 586-WRGC, as in WRGC-AM.
And the residents of Sylva, population 2,500, call. So do their neighbors
in the surrounding hamlets and hollows of the Great Smoky Mountains in
western
North Carolina, where radio signals can
come and go like snippets of dreams. For 15 minutes every weekday afternoon,
people talk, listen and connect, all through a kind of radio-wave eBay
called Tradio.
“Hello there,” says Dennis the Menace. “You’re first on Tradio.”
Callers can say they have a sofa, a car or a goat to sell. They can say
they’re looking for a power saw, a bicycle or a goat to buy. They can
promote a yard sale or ask that people keep an eye out for a beloved horse
that’s gone wandering. Some call so often with the same items for sale that
the host, whose given name is Dennis Nelson, hears the voice and instantly
knows the rest.
“And I got a lamp for $20,” a regular caller says on this afternoon.
“And some end tables,” Mr. Nelson says.
“Yes.”
“See, I remember these things.”
“And a fish tank.”
“Oh yes,” Mr. Nelson says, recalling. “A fish tank — with fish.”
“Yes,” the caller answers.
Programs like Tradio — the Swap Shop, for example, or Tell It and Sell It
— appear on small stations around the country. They usually prohibit the
sale of bedding, firearms and animal husbandry, and often hint of curious
interior lives. Not long ago, a car radio casting for a signal in West
Virginia snagged a program in which a female caller was looking to sell a
house, 16 acres, a bowling ball and a sequin dress slit up the side.
Here in Sylva, where WRGC’s power drops to 250 watts at sunset, Tradio
may well be the most popular program on the air. “We get anything and
everything,” says Will Candler, the station’s 26-year-old operations
manager. “Matter of fact, I bought a lawn mower off of it. Use it to this
day.”
Mr. Candler is also the morning show host and an ad salesman, which is
the way things are at small stations: many tasks being handled by a few, all
for the thrill of achieving that almost spiritual state of being called “on
the air.” The other half-dozen employees at WRGC include the hosts, Dennis
the Menace and Frank “The Byrdman” Byrd, with Charlie Bauder on the news and
Brandon Stephens, “the Voice of the Mustangs,” on sports.
From Mr. Candler’s modest office in the modest station headquarters, you
can see a horse named Kitty grazing in a nearby field and feel the tremble
as another freight train grinds its way past to a local paper mill. “It
comes about three times a day,” he says. “We try not to have the mike on
when it comes through.”
Back to Tradio, sponsored by Savannah Farms Nursery and the Rusty Lizard
bar. Down the steps, past shelved rows of thousands of black discs that
haven’t spun on a turntable in years — from the Gospel Melody Singers
singing about the Lord to Loretta Lynn and Conway Twitty singing “You Done
Lost Your Baby” — and into the wall-carpeted control room. There, the
white-bearded Mr. Nelson sips a Mountain Dew and leans in again as if to
share endearments with that microphone.
“Tradio, whether you’re lookin’ to buy, sell, trade or give away,” he
says. “Perhaps a stray pet has wandered into your area. Well, maybe you want
to try to find the owner. Or, heaven forbid, you’ve lost a pet. Well, we’ll
try to help you.”
Mr. Nelson, 58, has worked at so many stations over so many years that
their call letters seem to run together into one alphabetical jumble. He
used to resist his nickname but has since come to embrace minor celebrity;
“Dennis the Menace” appears on the shirt he’s wearing and on the front
license plate of his pickup truck parked near the railroad tracks.
He lives with five cats in “the last house in the holler” and sees Tradio
as a conversation with a community of both the rich and the poor. “We’ll
have someone selling antiques,” he says during a break. “And the very next
call is someone wanting to sell their chickens.”
Eighty-four degrees in Sylva, skies are bright and “it’s your turn on
Tradio.” Someone has a refrigerator for sale, with ice maker. Someone has a
1997 Pontiac Grand Am, in good condition. Someone has 650 concrete blocks
but leaves unclear the small matter of delivery.
Dennis the Menace returns after a commercial break. And with that deep,
almost unreal voice of his, he invites another of us to join him on the air. |